SPUR, a PSFK/Redscout Initiative for Planners

By Matt Van Hoven Comment

There’s an inherent problem with interviewing industry professionals, whether for a video series, a news story or any other public media: timeliness. Too often we ask professionals to predict the future and tell us how they do what they do; the former is impossible and the latter is unfair, usually resulting in the pro giving up old info that won’t hurt whatever he’s working on. PSFK and Redscout will have to overcome all this in order for their new project, SPUR, to be a success.

Nonetheless, people will watch it. And so will we, because when people like Gareth Kay, John Gerzema, Domenico Vitale and Paul Woolmington talk, people listen.

SPUR, a project from Piers Fawkes of PSFK and Alain Sylvain of Redscout, seeks to “explore the intersection of brands, strategy, innovation and the world of account planning”.

Finally, something for the forgotten ones, the planners, whose roles are too often relegated to research. This video series will consist of five episodes that will “provoke and inspire” the account planning business. Contributors include:

&#151 Douglas Atkin, Writer; Partner & Chief Community Officer of MeetUp.com
&#151 Devika Bulchandani, Chief Strategy Officer; McCann Erickson
&#151 Dan Cherry, Managing Partner, Director of Brand Strategy; Anomaly
&#151 Piers Fawkes, Founder; PSFK
&#151 John Gerzema, Chief Insights Officer; Young & Rubicam
&#151 Heidi Hackemer, Senior Planner; BBH
&#151 Robin Hafitz, Chief Strategic Officer; Kirshenbaum Bond Senecal & Partners
&#151 Sally Jones, Founder; Tangerine
&#151 Gareth Kay, Director of Digital Strategy; Goodby & Silverstein
&#151 Hank Leber, Founder; Agency Nil and Associate Planner, McKinney
&#151 Domenico Vitale, Founder; People, Ideas & Culture
&#151 Freya Williams, Global Planning Director; Ogilvy Earth
&#151 Paul Woolmington, Founding Partner; Naked Communications NY, Global Partner of Naked Communications

For more info, click here.

More:Why Was the 4As San Fran Planning Conference Canceled?