After a review, Sprint has awarded mobile marketing duties to Euro RSCG Chicago. The other agencies in the pitch weren’t revealed, but the business had previously been handled by Buongiorno! Digital. As a result of Sprint’s decision, Euro RSCG now expands its relationship with the brand as it already serves as the direct/email marketing agency and works on microsites for the wireless carrier.
Seeing as they have some history, over eight years’ worth to be exact, it probably wasn’t the hardest decision for Sprint to go with Euro. In a statement, Bronson Broockerd, the brand’s GM, direct, email & mobile marketing, says, “We’re expanding our partnership with Euro because its integrated approach leverages mobile as an intuitive part of lifecycle campaigns and enhances the customer experience.”
Since mobile marketing budgets are “set to explode” this year, the timing couldn’t be better for both parties we suppose. The Sprint/Euro mobile relationship takes effect immediately.