Sure, this may not send people to the hospital like Kanye West’s video for “All of the Lights.” But, if you’re hanging out on your office desktop, we recommend watching this new spot from Goodby, Silverstein & Partners on full-screen mode.
It seems that Sprint’s “Now Network” nickname is being dropped (at least in these spots) for “All. Together. Now.” A look at the campaign’s website reveals that Sprint’s Unlimited plan means a sad, blinking pug or a senior citizen smiling with floating balloons behind her. You can even call or text Veatrice to wish her a happy 100th birthday! While the site leans more toward the unlimited calling and texting aspects of the plan, TV spots like “Anthem” are more about viral video capabilities. Isn’t it time you used your HTC EVO to watch more people falling off of tables? Credits and the second spot, “Birthday,” after the jump.
“Anthem”
Agency – Goodby, Silverstein & Partners
Co-Chairman – Rich Silverstein
Executive Creative Director – Jamie Barrett
Executive Creative Director – Christian Haas
Associate Creative Director / Art Director– Kevin Koller
Associate Creative Director / Copywriter – Rus Chao
Group Account Director – Rob Smith
Account Director – Michael Chase
Account Manager – Matt Mullin
Assistant Account Manager – Patrick Gleason
Account Operations Director – Jennifer Pao
Head Of production – Cindy Fluitt
Executive Producer – Carey Crosby
Producer – Kat Friis
Production Company – E Films
Executive Producer – Tom Ruge
Director – N/A
Director Of Photography – N/A
Animation & Visual Effects by – E Level
Creative Director – Mike Landry
Editor– Mahoko Kuramasu
Executive Producer On Sprint – TJ Kearney
Music and Sound Design – Human
“Birthday”
(Same credits, except for below:)
Producer – Rob Sondik
Director Of Photography – Scott Buttfield
Producer – Cheryl Rosenthal
Animation & Visual Effects by – E Level
Music and Sound Design – Barking owl