Mother Loses Hershfield to SS+K


By Kiran Aditham Comment

It took a few months, but New York/D.C. agency SS+K has finally round a replacement at the CCO position in Bobby Hershfield, who joins after spending the last five-and-a-half years at Mother NY. Hershfield succeeds Kash Sree, who parted ways with SS+K back in March. During his time at Mother, Hershfield served as creative director and eventually GCD on accounts including Target (such as the award-winning “Little Marina” effort), Tanqueray, Sweet ‘n Low and J&J.

In a statement, Hershfield  gushes about both his past and present employers, saying, “Mother is an incredible agency with incredible people, but this simply was an opportunity I couldn’t pass up. I’m so impressed with everything SS+K believes in and wants to accomplish, and in a strange way, I feel all roads just sort of led me right here.”

During his career, the now-SS+K CCO/partner spent time on the account side at Chiat\Day before moving over to the creative department and working at the likes W+K and Ogilvy. As for SS+K, the agency’s client roster includes GM, JCPenney, Pfizer and Kraft.