What if an entire country was built around the theme of a sports team? Every wall, building, and inch of space would be swathed in team colors and logos. While some European cities may resemble this set up (as does Green Bay, Wisconsin), there’s nothing as extreme as the land of FC Barcelona, a fictional place created by 180 Amsterdam that brings together one of the best soccer teams in the world with its sponsor, Qatar Airways, for a light-hearted spot.
Everything seems rather cheery in the land of FCB. I’m not sure of crime rates, prison systems, recidivism, or income inequality, but I do know that Lionel Messi teaches soccer performing arts. Pique works at an airport. And Carles Puyol walks around with his long locks waiting to head falling potted plants. Even if the ad is a little corny, there are a few smart, subtle easter eggs, like streets named Tiki and Taka. Although, I imagine the quick movements on those roads makes for some queasy driving.
Credits after the jump.
| Somesuch & Co | Production Co Credits |
| Director | Nick Gordon |
| Executive Producer | Tim Nash |
| Producer | Dougal Meese |
| Production Manager | Samantha Chitty |
| Director of Photography | Julian Hohndorf |
| 180 Amsterdam | Agency Credits |
| President & CCO | Al Moseley |
| Creative Director | Martin Terhart |
| Creative Director | Graeme Hall |
| Copywriter | Will Lowe |
| Art Director | Victor Monclus |
| Executive Producer | Susan Cook |
| Line Producer | Yago Carvajal |
| Managing Director | Stephen Corlett |
| Global Account Director | Piers Bebbington |
| Account Manager | Jim O’Regan |
| Business Affairs Director | Nora Adams |
| Planning Director | Emma Wiseman |
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| Hagon TV | Offline Editorial |
| Editor | Jono Griffith |
| Editor | Joce Hockings |
| Offline Producer | Zoe Hockings |
| MPC | Visual Effects |
| VFX Producer | Julie Evans |
| VFX Supervisors | Dan Sanders and Carsten Keller |
| Colourist | George K |
| Wave Amsterdam | Sound Design |
| Sound Designer | Alex Nichols-Lee |
| Soundtree | Music Supervision |
| Music Supervisor | Jay James |
| Music Track | (Your Love Keeps Lifting Me) Higher and Higher / Jackie Wilson |