So, Who’s in the Pinnacle Vodka Pitch?

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By Kiran Aditham Comment

Two months after officially acquiring Pinnacle Vodka, Beam Inc.  has narrowed down its agency review for its latest booze brand to three finalists. Sources familiar with the matter tell us that the three finalists are Ogilvy, the Martin Agency and Deutsch New York. Said agencies wouldn’t comment on the matter and the Beam camp has yet to respond to our inquiries. Along with Pinnacle, which has been billed as the “fourth largest imported vodka brand in the United States,” Beam Inc. also houses spirits such as Jim Beam (obviously), Maker’s Mark and Hornitos among several others. We’ve put in all the calls/emails/morse codes and will let you know once we hear more.

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