Well, we gave Michael Wolff until the end of the year, but it looks like Prometheus Global Media couldn’t wait that long. The parent company of Adweek has announced that the Murdoch-obsessed media maven will be leaving his post as editorial director of the trade and will be replaced by executive editor Jim Cooper, who will oversee day-to-day Adweek operations, effective immediately (here’s a letter from Cooper to Adweek readers).
A month back, the New York Post (along with Gawker) reported that Prometheus was looking to replace Wolff, which wasn’t too much of a shock considering the detour Adweek had taken under his watch after its relaunch. Of course, now that the parties are parting ways, the niceties come out. Wolff says in a statement, “I’ve had a fantastic time at Adweek. It’s been my privilege to be part of the brilliant transformation of the magazine and site. I can’t rave enough about Adweek’s remarkable staff. I am sad to leave but sure the talent here will continue to do great things. I’m grateful to everybody at Prometheus for giving me this opportunity and this wonderful year.”
What a year it’s been. Let’s take a stroll down memory lane and remember what Wolff told us six months back about the new Adweek.