So Long, Mr. Wolff

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By Kiran Aditham Comment

Well, we gave Michael Wolff until the end of the year, but it looks like Prometheus Global Media couldn’t wait that long. The parent company of Adweek has announced that the Murdoch-obsessed media maven will be leaving his post as editorial director of the trade and will be replaced by executive editor Jim Cooper, who will oversee day-to-day Adweek operations, effective immediately (here’s a letter from Cooper to Adweek readers).

A month back, the New York Post (along with Gawker) reported that Prometheus was looking to replace Wolff, which wasn’t too much of a shock considering the detour Adweek had taken under his watch after its relaunch. Of course, now that the parties are parting ways, the niceties come out. Wolff says in a statement, “I’ve had a fantastic time at Adweek. It’s been my privilege to be part of the brilliant transformation of the magazine and site. I can’t rave enough about Adweek’s remarkable staff. I am sad to leave but sure the talent here will continue to do great things. I’m grateful to everybody at Prometheus for giving me this opportunity and this wonderful year.”

What a year it’s been. Let’s take a stroll down memory lane and remember what Wolff told us six months back about the new Adweek.

 

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