So It Was Leo that Actually Picked up Esurance


By Kiran Aditham Comment

Well, there’s a legitimate reason why Deutsch LA wasn’t responding to us in regards to the handover of the Esurance biz as they weren’t actually passed the baton. Leo Burnett has become the brand’s new AOR after beating out Deutsch, Venables Bell & Partners, Goodby and incumbent Duncan/Channon. Guess it makes more sense considering that Leo has already been serving asĀ  the agency for Esurance’s parent, Allstate. In a statement, Esurance CMO John Swigart says, “The decision was a difficult one for us, since all five agencies presented amazing work. Ultimately, we felt that Leo Burnett delivered the best option for continuing the development of Esurance’s brand voice in a crowded industry.”