Remove the “t” from “gift” and the “w” from “wrap” and you end up with “Gif Rap,” Skittles’ digital holiday card from BBDO Toronto.
Animated gifs have had quite a resurgence of popularity in 2011. Is it that hipsters enjoy gifs’ “vintage Internet” aesthetic? Is it that mobile apps like “Gif Shop” have made animated gifs easier to make than ever? Is it because quickmeme made adding personalized Impact text over images too easy? Whatever the case, we’ve already seen them used in two separate agency holiday cards so far.
“Gif Rap the Rainbow” is exactly what it sounds like, allowing users to select between four Santa-themed animated gifs and four hip-hop beats to combine for a personalized holiday greeting. If you’re wondering what the above image looks like when animated, click here. Credits after the jump.
Agency: BBDO Toronto
Client: Wrigley Canada
Writer: Chris Joakim
Art Director: Mike Donaghey
Producer: Jennifer Morrison
Creative Directors: Carlos Moreno, Peter Ignazi
Director: Miles Jay
Production Company: Family Style
Line Producer: Liz Dussault
Editor: Jon Eagan
Clients: Dan Alvo, Laura Amantea, Julie Leighton
Development: Pixelpusher.ca/Fatbox.ca
Online Producer: Amy Miranda, Ella Gruber
Design: Scott Hiers
Digital Production: Lunch Inc.
Account service: Chitty Krishnappa, Bhreagh Rathbun
Music: Apollo Studios
Music Producer: Didier Tovel