Sid Lee kicked some serious buttocks at the Digital Marketing Awards in Toronto, receiving a whopping 10 awards including Best in Show for its Star Wars-themed work for Adidas. You all will likely recognize the video above from previous AS coverage but since we think it’s rather swell, here’s a mind refresher.
The spot is a parody of the famous Tatooine bar scene that included augmented reality shoes and video that seamlessly integrated celebrities such as Snoop Dogg, Noel Gallagher, David Beckham, Daft Punk and many others into footage from the original George Lucas movies.
The campaign earned Gold in the Online Advertising–Integrated Campaign, Other Digital Media–Online Video and Other Digital Media–On the Edge categories, as well as craft awards for animation, art direction and post-production.