Canadian shop Sid Lee, they the creators of the adidas/Star Wars ads, has confirmed that they’ve won the Dell account as the lead creative agency for the computer brand’s global consumer marketing. Arnold meanwhile was tapped to handle small-to-mid-size business. Both shops will working along Dell’s lead agency, Y&R. We’re getting a statement from the Sid Lee camp and Dell hopefully within the next couple of hours. According to Adweek, this part of the Dell business accounts for $30 million in revenue.
Update: A Sid Lee spokesperson referred most questions to Dell, but did say that there will be plenty of “collaboration” between the brand’s existing agencies and that their relationship begins immediately.