We can call this foreshadowing, but on June 29, a tipster told us, “Marita Scarfi’s days are numbered at Organic.” Well, let’s fast-forward a few weeks to present day and tell you that the Omnicom-owned digital agency (which also lost its CCO recently) basically realized this comment and has indeed appointed a new CEO in David Shulman. A few months ago, we reported on Shulman’s departure from Wunderman, where he spent two years as president. During that time, we were told he was taking a “lead global position,” so…voila. Schulman will officially assume his new chief exec role at Organic on August 1.
As you’d expect, BBDO Worldwide CEO Andrew Robertston (Organic is a part of said agency) gushes about the new hire, saying in a statement, “He is a leader, an innovator, a business builder, and he is great with clients. He built Digitas in Detroit into a 200-person operation. He co-founded a software development firm in Ukraine, and in his time at Wunderman, he reorganized its operations, attracted new talent, deepened existing client relationships and landed new business, most recently, the global digital agency of record for Levi’s. I first met him last year and I am delighted that we have persuaded him to join.”