Digital media company SheKnows, which owns sites including BlogHer and StyleCaster, has signed the Holderness Family to a deal for several videos throughout the year. The first of them, a Super Bowl-themed video for Hidden Valley, made its debut today.
The Holderness Family are former news anchors Kim and Penn Holderness and their children, Lola and Penn Charles, who first gained attention with a series of viral videos including “XMas Jammies” (which has almost 16 million views on YouTube).
They have worked directly with brands like Monopoly and Weight Watchers before, but the deal with SheKnows marks the first time they have signed with a publisher.
The resulting “It’s Sunday Night” — which features the Holderness Family singing/rapping (if it can be called that) about the difference between their family’s Super Bowl celebration and the party next door — is, frankly, insufferable.
If you’re already a fan of the family’s over-the-top mannerisms, then you may want to check it out — but it’s hard to imagine anyone else sticking around for the full video.