When you see or hear about Shaun White’s boys clothing line at Target, it seems a bit off, like he’s too old to be promoting boys clothing. We’re talking about someone with gold medals at two different Olympics and millions in endorsements with companies like AmEx, Burton, Oakley, HP and Red Bull. But then again, it’s easy to forget that White hasn’t even celebrated his 24th birthday.
Target has recently released another commercial featuring White to promote the snowboarder/skateboarder/designer’s signature clothing line. The spot developed by Target’s in-house creative team and directed by Jared Eberhardt features the song, “Dream City,” by Free Energy, which is a pretty good fit in the trippy setting.