With Thanksgiving almost upon us, why not share a little story of goodwill within the ad community. San Fran-based freelance art director Keith Gibson–whose resume includes stints at Grey Atlanta, Deutsch NY and now BARC Communications out west–is forming a group of creatives called the Red Pencils (wink, nudge) who will ride in the 2010 AIDS Life Cycle.
As the title suggests, the event consists of a 545-mile bike trek from SF to LA in June over a period of 7 days. Gibson claims to already have “the backing of a reputable agency…in SF” for creative and fundraising help–though he won’t say which at the moment. In the meantime, he’s recruiting Bay Area ad pros to enlist, fundraise and help build awareness for the cause. All the money raised, he says, will go to better the lives of those with AIDS/HIV and fund clinical trials to help find a cure. If you’re interested in spreading the word or lacing up your riding shoes, you can give him a shout at team (at) redpencils.org.