How do you ensure goodwill for your agency during Advertising Week? Well, if you’re SapientNitro, you apparently create an ice cream truck and the above video to show the creative thinking behind said vehicle.
Okay, so next week isn’t predicted to be optimal frozen treat weather in NYC, but hey, that doesn’t mean advertising’s best and brightest aren’t interested in a little scarf-session provided there’s free (?) Van Leeuwen soft serve and prizes at the ready. So, interested parties, keep your Twitter locked to @SapientNitro on Monday to track what Advertising Week events include an ice cream truck.