Those idea engineers at SapientNitro have welcomed a pair of execs to their Detroit area office who, from what we’ve been told, will help the agency’s Chrysler business. First up to bat is Craig Daitch, who’s joined the agency as VP/digital marketing strategy after spending the the past few years at Ford, where he last served as communications manager for the technology/research/innovation division. The second exec to join SapientNitro is Chris D’Alessandro, who has assumed the position of VP/client services. D’Alessandro, who joins Sapiient after a brief stint as global executive director/digital for Omnicom’s Nissan United collective, has also worked at the likes of MRM, Carmichael Lynch and Organic during his career.
SapientNitro, if you recall, has been working with Chrysler since 2010.