Miami-based multicultural agency, La Comunidad, which works with the likes of Hornitos among other brands, has now joined the umbrella that is SapientNitro. The 13-year-old agency’s founders and brothers José and Joaquín Mollá, say in a statement, “We found a kindred spirit in SapientNitro. They are independent, entrepreneurial and their culture has always been about pushing boundaries for their clients, just like us. This union with SapientNitro, born from a mutual desire to create breakthrough work that lives at the intersection of technology, storytelling and culture, nourishes our creative spirit, gives us unparalleled access to emerging technologies and innovative experiences, and creates a new canvas of opportunities for us and our clients.”
La Comunidad works with other clients including Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone.