Solid state drives (SDDs) are currently on a trajectory to overtake the use of hard disk drives (HDDs) in laptops in the very near future. SDDs, which predominantly rely on NAND-based flash memory, are already coming stock on some laptops like Apple’s MacBook Air. And, as even novice technophiles know, as Apple goes, so goes the world.
Leaps in flash memory technology mean a whole new laptop SSD market, of which Samsung is trying to tap into. The issue, of course, is that computer drives aren’t exactly very “sexy” looking devices. So, Samsung called upon director Sam Bailey and the folks at The Viral Factory to create the “SSD Angels,” a rag-tag group of nerds who travel around Europe and harass people in public.
In this first episode, the SSD Angels prey on the insecurities of Europeans going through relationship problems with their computers. In a refurbished ambulance, the team convinces 42 people to replace their current hard drives with Samsung 830 SSDs. And, wonder upon wonder, computers installed with the new drives go a lot faster. Yes, with SSDs, simple web-browsing and boot-up time seem miraculously quicker than HDDs. But, a word to the wise, if you’re actually running multiple programs simultaneously, stick with HDDs (at least for now).