Samsung Goes Super Slo-Mo for Smartphone

By Bob Marshall Comment

According to the date at the beginning of this spot, this piece of performance art and camera trickery takes place more than eight months from now. If that’s true, the Samsung Galaxy Ace is the most advanced phone ever. It’s from the future!

Samsung commissioned “Colectivo De Arte” to perform their super slow-motion routine during one fine (future) day in Jerez, a city in southwestern Spain. With how slow they’re going, you would think that has to build a ton of muscle over time, similar to Tai Chi or that sort of thing. It’s definitely a new spin on the “flash mob” marketing phenomenon, as it requires some special effects and precise film work to get the full, stop-motion animation style visual component. With the help of production company The Viral Factory, the performers were given choreography instructions via headset, and were probably bored out of their minds pretty early on into the whole routine.

And, hey, Samsung probably enjoyed the opportunity to showcase all of those Galaxy Ace posters that show up in the background. Credits after the jump.

Title: ‘Slowdance’

Agency, Creative, Production Company: The Viral Factory

Spanish Production Co: Icon International

Director: Jake Lunt with The Viral Factory

Producer: Jon Stopp

Spanish Producer: Nick Bolger

Editor: Owen Oppenheimer / The Viral Factory

Edit House: The Quarry London

Grade: Ricky Gausis

Online: Frasier Celland

Post Production: MPC London

Audio Design & Mix: Tristin Norwell

Music: Audio Network

Seeding & digital media planning: The Viral Factory