About 13 years ago, NBC aired an episode of Seinfeld called “The Muffin Tops.” In the episode, Elaine and her boss Mr. Lippman open a small store based on what they consider to be a million-dollar idea: instead of selling people an entire muffin, why not just sell them the best part of the muffin, the top? Of course, this leaves the two entrepreneurs with hundreds of muffin stumps, which they then decide to give to charity. Guess what? Charity doesn’t want muffin stumps, and they are sent back. The moral of the story is that all people, no matter what their economic situation might be, have some sort of standards. This is why Salt Lake City-based agency Super Top Secret has a new idea that is either noble or imminently disastrous.
Even in Salt Lake City, Ed Hardy and Affliction brand shirts are the official calling cards of douchebags and assholes. Not only are they ugly, but their tight-fitting multi-colored gaudiness meant to attract the drunkest and sluttiest of females has to be stopped according to STS. To combat what it thinks is the worst in bad fashion, Super Top Secret is making its own shirts to give to Ed Hardy and Affliction fans all over the country. However, the only way to attain the mystery shirts is by mailing your old terrible shirt with dragons and illegible writing all over it to the shop, which will then donate them to charity.
“It’s a win-win” according to the STS website, and they’ll even send you a photo of where the shirt ended up. That is, if the homeless don’t send them back right away.