What could be more appropriate than a beer post on a Friday afternoon?
Saatchi and Saatchi Del Campo’s new spot launching Andes Barley Wine features a most enviable bird: a hen who lays beer (specifically Andes Barley Wine) instead of eggs. Who wouldn’t want to own one of those?
First, a little terminology for the uninitiated. Barley wine is a strong, top fermented ale originating from England in the 18th century. It typically has around 8-12% alcohol by volume. Translation: This shit is strong and will get you crunk if you drink it like you would a lager. The word “wine” is meant to indicate that the ale has similar alcohol content to a wine, not that it tastes like or resembles wine.
“Miraculous Hen” was shot in Uspallata, Mendoza and directed by Agustín Alberdi. The scenic location makes an excellent backdrop for the spot, a lighthearted and humorous 1:11 devoid of dialogue. When a man finds that his chicken lays beer instead of eggs he is, predictably, very happy. He hops on his motorcycle to show an understandably skeptical friend the miracle and chases off a dog who is after the bird. Soon he’s sharing the beer with a group of friends, as there’s plenty to go around. When the bird suddenly starts laying eggs again instead of beer, the man cooks up the hen with the fresh laid eggs. It’s a simple spot that succeeds at being memorable without any dialogue whatsoever. I’ve never had barley wine before, but as someone partial to strong ales, this spot makes me want to try Andes Barley Wine. So, mission accomplished. Credits after the jump.
CREDITS
Client: Ab-inBev
Product: Andes Barley Wine
Campaign title: “The Miraculous Hen”
Agency: Del Campo Saatchi & Saatchi
Executive Creative Director: Maxi Itzkoff / Mariano Serkin
Creative Director: Ariel Serkin / Juan Pablo Lufrano
Agency Producer: Adrian Aspani / Camilo Rojas / Lucas Delenikas
Account Director: Jaime Vidal
The Lovemarks Company
Account Executive: Manuela Sorzana
Production company: Landia
Director: Agustin Alberdi
Executive producer: Claudio Amoedo / Andy Fogwill
Producer: Luli Cordini / Tomy Amoedo
Advertiser’s Supervisors: Ricky Fernandez / Juan Zarattini / Matías Mediña