Saatchi & Saatchi Thailand have just announced winning Virgin Active duties in Thailand, adding to the agency’s business growth momentum.
“We’re so pleased to be working with Virgin Active,” said Mark Cochrane, CEO of Saatchi & Saatchi Thailand. “They want to become the most loved fitness brand in Thailand, and with the power of Lovemarks thinking we’re really excited to be fuelling their journey. They are great people, and have a great dream.”
Virgin Active is launching their flagship location in Bangkok this month, but Saatchi & Saatchi have confidentially been working on the launch for several months prior. They will be responsible for advertising, design, branded content, PR and activation, and overseeing all social media activity. “We have really concentrated on creating a seamless launch experience for potential members that is rich with surprise and delight at every turn,” said Cochrane. “Together, we’re excited to build ‘the happily ever active movement’ and help Virgin Active become a Lovemark in Thailand.”