This morning saw the debut of one of the first spots promoting Apple Pay via Chase AOR Saatchi & Saatchi and, according to AdAge, the heavy hand of Apple itself.
Here’s the 90-second ad, which premiered on YouTube and stars the indie pop band Bleachers as well as some small Los Angeles-area businesses that have partnered with Chase in the past.
For reference, these are not the first ads promoting Apple’s newest offering: a series tied to professional baseball ran last month via Apple partner Mastercard.
Further information in the AdAge report confirms that Apple is a dream client. From Chase’s Chief Brand Officer Susan Canavari:
“Our concepts went to Phil, our storyboards went to Phil and someone from the brand team was on the shoot, so they were involved there too.”
That’s Phil Schiller, Apple’s head of marketing. Shorter versions of the ad will run throughout the holiday season; full creative credits below.
Saatchi & Saatchi New York
Chief Creative Officer Jay Benjamin
Creative Director Doug Pippin
Associate Creative Director (Art) Katie Kuni
Senior Copywriter Kasey Foster
Chief Production Officer Tanya LeSieur
Director of Content Production John Doris
Executive Producer Bruce Andreini
Producer Ian Kelly
Music Producer Christine Hunt
Director of Talent Tina Sperber
Director of Licensing Rosemarie Jacques
Business Manager Alan Zucker
Group Account Director Kim Bealle
Account Director Rebecca Robertson
Assistant Account Executive Kim Yih
Production Company Iconoclast, Los Angeles, CA
Director Gustav Johansson
Director of Photography Chayse Irvin
Executive Producer Charles-Marie Anthonioz
Line Producer Bridgitte Pugh
Edit Cut & Run, New York, NY
Editor Sam Ostrove
Assistant Editor Ryan Harrington
Producer Jean Lane
Executive Producer Rana Martin
Music RCA Records
Band Bleachers
Song “Rollercoaster”
Color Grading Company 3, New York, NY
Colorist Sofie Borup
Audio Sonic Union, New York, NY
Mix Engineer Steve Rosen
VFX/Post Cut & Run, New York, NY
Flame Artist: Joseph Grosso
Graphic Artist: Matthew Dolven
Producer: Julia Williams