Saatchi & Saatchi Examines Robot Love for Vorwerk

By Erik Oster 

Saatchi & Saatchi Dusseldorf has a new campaign for Vorwerk examining some unintended consequences which may result from purchasing the company’s robotic vacuum cleaner.

In the spot, a toy robot becomes enamored with Vorwerk’s vacuum cleaner upon its arrival,  attempting everything to get the Vorwerk’s attention. The poor guy finds himself continually spurned as he goes to greater and greater lengths to attract his cleanliness-minded love, until it seems things may finally be going his way. While obviously inspired by the opening of Pixar’s WALL-E, the spot is well-executed enough to come across as a heartfelt homage rather than a ripoff, while also managing to showcase the Vorwerk’s capabilities. And it has to be one of the most entertaining ads for a vacuum cleaner we’ve seen. 

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Credits:

Agency: Saatchi & Saatchi Dusseldorf

Client: Vorwerk
Executive Creative Director and Art: Alexander Reiss
Copy: John Pallant
Creative Director: Daniel Grether
Producer: Annette Berkenbusch
Worldwide Director Film & Content: Andy Gulliman
Producer: Lexy Stingl
Director: Jamie Rafn
Producer: Ray Leakey
Production Company: Smuggler London
Post Production: Electric Theatre Collective
Sound: Wave Studios

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