Saatchi NY Welcomes New Global Planning Director

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By Kiran Aditham

Just over a year after joining up with TBWA\Chiat\Day NY as a planning director, Ed Tsue is on the move once again. Sources familiar with the matter confirm that Tsue assumed a global planning director position this week at Saatchi & Saatchi NY. From what we’ve been told, Tsue is one of four global planning directors in Saatchi’s strategic planning department of approximately 35. He will focus his efforts on the agency’s Lenovo and Kraft accounts.

Prior to his move to Chiat NY last year, Tsue spent 18 months as a planning director at BBH’s Shanghai office. During his career, he’s had stints on the account/brand management side at the likes of SapientNitro and CP+B.