After four years at Saatchi & Saatchi NY, during which time he served as integrated producer then VP, head of integrated/Sisomo production, Kwame Taylor-Hayford says that tomorrow will be his last day at the agency. Apparently his impact at Saatchi was felt by at least one tipster, who gushes, “He was probably the most important/essential producer there. HE produced the [agency’s] best work, including [JCPenney’s Beware of the ] “Doghouse”, Honeynut Cheerios augmented reality and a bunch of other cool stuff. The agency is sad to see him go.”
Taylor-Hayford, whose next move hasn’t been confirmed as of yet, actually started his ad career on the account side, working as an AE at Y&R/VML NY and TBWA\MAL before joining Saatchi as an account supervisor in 2007.