Do not adjust your monitors: Busta Rhymes is repping Toyota.
In July, we discussed the automotive industry’s desire to distance itself from the famous “Soccer Mom” demographic. The solution to that problem came, in this case, via Mr. Trevor Tahiem Smith, Jr. and the proven “white people rapping” formula:
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While the video does have more than half a million views at the moment, it has yet to approach the levels of its predecessor, which earned 12.5 million clicks and qualified as a runaway success.
The spot will certainly get your attention, but various publications have offered their opinions on its merits — and you may be surprised to learn that they are, for the most part, somewhat critical.