Civic Entertainment Group, a marketing agency owned by Ryan Seacrest’s Seacrest Global Group, has acquired marketing, social media, and PR shop Culture Shop, AdAge reports.
“The acquisition of Culture Shop further diversifies CEG’s service offering in media and entertainment, helping leading brands create strong emotional connections with consumers,” said Seacrest and fellow Seacrest Global Group principle Rich Bressler in a joint statement. They declined to release financial details about the transaction.
Culture Shop has worked with brands including Verizon, Farmers Insurance and USA Network. They will become a specialty practice within Civic Entertainment following the deal, “offering research and analysis on trends in TV, sports, music, gaming, film, advertising, technology, community and philanthropy.” Culture Shop founder Nate Schreiber will be made a co-CEO at Civic Entertainment, joining co-founders and existing co-CEOs Stuart Ruderfer and David Cohn. Schreiber founded Culture Shop in 2009, following a two year stint as president of entertainment PR and marketing firm PMK/HBH.