Sure, it’s message is perhaps a bit more direct and plenty more graphic than the “Become an Ex” spots for example, but it’s hard to get past the above billboard’s overuse of what looks like fake blood you get at a Halloween store. Where’s Tom Savini when you need him?
Whatever the case, this effort and the one after the jump, which were created by Russian firm News Outdoor Group and include the tagline “You Don’t Care?”, are just the latest in a string of anti-smoking posters that have caused a ruckus in Moscow this month.
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Via Animal New York
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