Adidas and Sid Lee are framing the new “Unite All Originals” as Run DMC vs. DJ A-Trak, but the versus bit comes on too strong. The campaign is much more affable than combative, think of it as a buddy cop combo where there are three buddies instead of two and the buddies like to wear black felt hats.
Run DMC’s famed history with Adidas dates back to the 1980s, and they’ve been lending their benign street cred to the three stripes ever since. A-Trak may not be comparable as a household name, but he’s a worthy spokesman for the next generation, as you can see in some coverage from early March. For this new campaign, the two acts are combining for a fan-controlled music video that will be dictated user voice commands. A true embodiment of “My Adidas.”
Credits after the jump.
Advertiser: adidas Original
Global Marketing Director: Alexander Matt
Client Lead: Florian Reichelsdorfer
Agency: Sid Lee
ECD: Kris Manchester
CD: Jean Francois Dumais
Art Director: Ruben Beddeleem
Copywriter: Joe Hagel
Designer: Francoise Cournoyer, Antonin Brault Guilleaume
Strategy Director: Simon Wassef
Digital Strategy: Stephane Missier
Director of Digital Production: Darden Longenecker
Producer: Caroline Panneton, Sophie Carle
Account Manager: Markus Gerdemann
Group Account Director: John Wilson
Production (Jimmy Lee)
Head of Production: Claudia Roy
Exec. Producer: Josh Reynolds
Producer: Melanie La Rue
Art-buying director: Vahid Tizhouch
Print Producer: Vahid Tizhouch
Business Affairs: Paul Fitz Gerald
Digital Production Partner:
Stink Digital
Production
Production Management: Jimmy Lee
Production House: Stink
Director: Alex Courtes
Post Production: Machine Molle
Sound Mix: Boogie
Sound Design: A-Trak