RT+P Nabs Right Guard Biz

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By Kiran Aditham Comment

It’s been a good last couple of months for Philly-based shop Red Tettemer+Partners, which has followed up its Planet Fitness and Maaco wins by nabbing North American creative AOR duties for deodorant brand Right Guard. As a result, RT+P expands its relationship with Dusseldorf-based, Right Guard parent Henkel, which awarded its Dial for Men duties to the agency nearly 18 months ago. RT+P picked up the Right Guard business without a formal review and the agency’s scope of work includes all creative duties for the brand, which has an estimated media spend of $10-15 million.

In a statement, Right Guard director of marketing Ryan Gaspar says it was an “easy decision,” adding, “RT+P’s deep understanding of our product coupled with their standout creative will no doubt help revitalize the Right Guard brand.”

As mentioned, RT+P will handle North American creative for Right Guard while TBWA\Dusseldorf remains lead agency for the rest of the world.

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