It’s certainly not as high-profile as winning the Right Guard business or Planet Fitness, but Philly-based shop Red Tettemer + Partners’ one crazy summer continues as it’s now picked up AOR duties for Arctic Ease. If you have no idea what that is (like us), it’s a therapeutic wrap brand that would be perfect for Shaq to pitch but is at least endorsed by a couple of NFL siblings (not named Manning, though). Anyhow, it appears that RT+P is the first AOR for Arctic Ease, which chose the agency without a review.
Let the brand’s president/CEO Carol Forden explain in a statement: “We felt the need to partner with an agency who truly understands our consumer. We recognized a drive within the agency, and felt RT+P was the perfect agency to help deliver exceptional brand strategy to target today’s digitally savvy consumer.”
RT+P, which is tasked with handling the usual traditional, digital, social as well as PR and strategy, will debut TV spots and digital vids for Arctic Ease in September.