RT+P Nabs More Biz

By Kiran Aditham Comment

It’s certainly not as high-profile as winning the Right Guard business or Planet Fitness, but Philly-based shop Red Tettemer + Partners’ one crazy summer continues as it’s now picked up AOR duties for Arctic Ease. If you have no idea what that is (like us), it’s a therapeutic wrap brand that would be perfect for Shaq to pitch but is at least endorsed by a couple of NFL siblings (not named Manning, though). Anyhow, it appears that RT+P is the first AOR for Arctic Ease, which chose the agency without a review.

Let the brand’s president/CEO Carol Forden explain in a statement: “We felt the need to partner with an agency who truly understands our consumer. We recognized a drive within the agency, and felt RT+P was the perfect agency to help deliver exceptional brand strategy to target today‚Äôs digitally savvy consumer.”

RT+P, which is tasked with handling the usual traditional, digital, social as well as PR and strategy, will debut TV spots and digital vids for Arctic Ease in September.

Comments

Advertisement
Advertisement