RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver.
The series, directed by Fred Savage (Modern Family, It’s Always Sunny in Philadelphia), shows Thune (in character as Brad) “maintaining a good vibe” while yelling obnoxiously out the window, rehearsing soap opera scenes with passengers, and creating creepy personalized mix tapes. While the antics can be amusing in small doses, the video stretches well past the three minute mark, overstaying its welcome a bit in the process.
As part of its “Fit For You” campaign, RPA is also teaming up with Vine stars Jordan Burt, KC James, Cody Johns and David Lopez for a series of Vine videos with each utilizing the Honda Fit in a video showcasing their individual style.
Credits:
Agency: RPA
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
VP, Creative Social Media Director: J. Barbush
CD: Sarah May Bates
Sr. Art Director: Leo Borges
Copywriter: Josh Hepburn
Art Director: Joaquin Salim
Copywriter: Peter Megler
Social Media Copywriter Intern: David Bassine
Social Media Copywriter Intern: Gabrielle Flam
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Phung Vo
VP, Director of Business Affairs: Maria Del Homme
Senior Business Affairs Manager: Jennifer Ross
SVP, Management Account Director: Brett Bender
VP, Account Director, National/Corporate Advertising: Jeff Moohr
VP, Management Supervisor: Cathy O’Gorman
Sr. Account Executive: Angelica Hollander
Asst. Account Executive: Cory Hauser
Prod Co: Über Content
Director: Fred Savage
Exec Prod: Preston Lee
Line Prod: Tom Lowe
Editor: Teddy Gersten
Asst. Editor: Leah Turner
Post Producer: Alexa Atkin
Flame Artist: Wes Waldron
Flare Artist: Steven Williams
Executive Producer: Rob Van
Mix & Sound Design: Lime Studios
Engineer: Dave Wagg
Assistant: Adam Primack
Executive Producer: Jessica Locke
Celebrity Talent: Nick Thune