To generate excitement for Honda’s upcoming “Fastest Seat in Sports” sweepstakes offering entrants a chance to ride along with Mario Andretti, RPA Andretti went around annoying people going about their everyday business with “slow citations” for doing things too slowly.
RPA and Honda just released footage of the stunt (featured above), which follows the “Honda Speed Control” as they issue these citations to unsuspecting civilians. Three additional “slow citation” videos will be released preceding the end of the sweepstakes on August 6th. Additionally, RPA will be issuing “slow citations” to unsuspecting brands or products that are too slow on Twitter.
“Honda is leveraging one of the most exciting opportunities in all of sports fandom—the opportunity to win a ride in the Honda two-seat Indy Car driven by Andretti—to broaden awareness of this incredible sweepstakes,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This humorous video and social effort give us the opportunity to bring attention to Honda’s racing spirit and the advanced technology and performance found in all of our Honda vehicles.”
Stick around for credits after the jump.
Credits:
Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
VP, Creative Social Media Director: J Barbush
Creative Director: Kevin Tenglin
Creative Director: Melinda Keough
Jr. Art Director: Tynessa Jue
Jr. Copywriter: Randy Chunga
Social Media Copywriter: Laura Kelley
Art Director Intern: Craig Nelson
Director/Sr. Producer, Content: Mark Tripp
Production Company: RPA
Director: Mark Tripp
Producer: Tracy Chaplin
DP: Stephen Carmona
Editorial Company: Butcher Editorial
Editor: Teddy Gersten
EP: Rob Van
Producer: Justine Smollan
Mix: Margarita Mix
Mixer: Paul Hurtubise
EP: Whitney Warren
Producer: Michele Millard
Account Supervisor: Alison Bickel
Sr. Account Executive: Cindy Liang
Account Executive: Hillary Ashton
Assistant Account Executive: Donny Menjivar
Social Media Specialist: Tyler Sweeney
Sr. Project Manager: Michelle Young