ROKKAN Rebrands with New Site and Updated Reel

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By Patrick Coffee

Just two months after launching a new media planning and buying offering with the help of several agency hires, ROKKAN has officially rebranded its entire identity. The self-promotional rollout centers on an all-new, responsive, user-friendly homepage featuring–among other things–a cultural rundown and a fresh selfie lineup.

Here’s the new reel for a quick update on the agency’s latest work:

…and a quote on creative strategy after the jump.

Bryan Le, Creative Director of Products and Platforms, says:

“This is a pivotal moment for Rokkan. Our branding needed to evolve to match how much we’ve matured and the sophisticated problems we solve. Rokkan.com, in particular, needed to reflect that – not just in visual design, but also in our tone of voice. Our new look is intentionally minimal – relying on the brilliant basics: beautiful typography, subtle details, and passionate copy.”