Well, it looks like our tipsters were partly correct as we’ve received confirmation that Caesars Entertainment Corp has indeed added New York-based digital shop Rokkan to its list of agency partners that also includes G2, which was awarded promotional AOR duties for the company last year. Details are vague at this point as the relationship is in its early stages, but a spokesperson for Caesars Entertainment, which is home to brands including Caesars (duh), Bally’s, Planet Hollywood and Harrah’s, tells us that the company is working with Rokkan on “some interactive development projects.” The spokesperson adds that as of now, the two parties are “still exploring options.” Neo@Ogilvy, meanwhile, remains Caesars’ digital agency of record.
The folks at Rokkan, which has picked up digital AOR duties for JetBlue and Stoli within the last 15 months, have yet to comment on the Caesars partnership.