ROKKAN Hires from R/GA and MRY, Launches New Media Offering

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By Patrick Coffee

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Publicis Groupe’s ROKKAN has officially launched its new media planning/buying offering, hiring three industry vets in the process:

  • Sean Miller, who will lead the entire strategy department in the SVP role, most recently worked in the strategy/planning department at R/GA New York.
  • Lindsay Williams will lead the offering as VP of media and analytics. She joins the agency from Estee Lauder, where she was global brand director; prior to that role she worked with several clients at Razorfish.
  • Joe Meanor will serve as VP of client partnership. He joins ROKKAN from MRY, where he worked as group director.

CEO/managing partner John Noe explains the offering’s purpose:

“Media is actually something we’ve been doing for several of our clients over the last couple of years, albeit in a bit of an ad-hoc fashion.”

As client requests for paid services increased, Noe and team decided to launch the new offering, which is less an independent unit than a “natural progression” of the agency’s existing services.