Well, that was fast. After spending less than a year at McGarryBowen, where he helped lead creative on the Bud Light account (which A-B InBev, of course, handed over to Translation last August), Mike Roe has returned to his old stomping grounds at Chicago-based Energy BBDO. The returning creative, whose first tour of duty at said agency spanned nearly eight years, is rejoining as ECD, which we’ve been told is a new position.
During his initial run at Energy BBDO, Roe, along with his art-directing partner-in crime Frank Dattalo, served as group creative director on all things Wrigley (Orbit and Altoids) and Dial at the agency. Roe officially assumed his new ECD post at Energy on Jan. 2 and is reporting to CCO, Dan Fietsam.