It seems like only yesterday that we reported on the departure of Chiat NY creative director Rob Baird (last December actually, sheesh, time flies), but now we’ve learned that the one-time “top ad bachelor” has rejoined Mother after two years, this time as a global creative.
Guess absence does make the heart grow fonder judging by a statement from Mother’s partners, which reads, “It’s about time he’s back. There are just certain people who belong here and he is one of those extraordinary people.” It looks like Baird’s found his way considering that he didn’t know what his next career move would be seven months ago. In his new post, Baird, who was one of the first employees at Mother New York, will lead creative work on Stella Artois, Dell and Coca-Cola and split time between the agency’s NY and London offices.
Along with Chiat, where he was CD on Absolut and Skittles work, Baird’s resume includes stints at Fallon and Arnold.