Ritz Crackers Nabs Guy Fieri as its New Spokesperson

By Bob Marshall Comment

We’ve had a lot of fun on here poking fun at spokespeople. Whether it’s Tim Allen giving his home state some love or Laurence Fishburne getting a little hot and bothered over Cadillac, sometimes the goofy voiceovers of celebrities can warm the heart. That is, unless that spokesperson is Guy Fieri, the celebrity chef-turned-television personality who seems inescapable every time you flip through the channels.

Now, Fieri is adding to his TV resumé a job as Ritz’s official truck driver and over-tanned face of all things bite-sized in preparation of what could into a rather large Super Bowl campaign. Facebook is hosting an advertisement featuring Fieri plowing into a tailgate party with his Ritz truck, producing his special cracker recipes for happy sports fans. With those sunglasses and penchant for disrupting otherwise tranquil scenes, he may as well be the personification of the Kool-Aid guy.

I never thought I’d see the day that someone actually makes Smashmouth look like a bunch of badasses in comparison.