Since Wikipedia just celebrated its 13th birthday, it seemed appropriate to share this case study for “Create An Article” project, an initiative created for Hebrew Wikipedia by Gideon Amichay’s agency No, No, No, No, No, Yes (named after his recent book and TEDx talk).
The project saw No, No, No, No, No, Yes team up with top Israeli journalists, each of whom wrote new Wikipedia articles “in their field of expertise and based on their personal knowledge” and broadcast the process on a channel 2 news program. (Channel 2 is the most viewed TV channel in Israel.) The agency decided that since media people are amongst Wikipedia’s biggest users, that this was an appropriate way for them to give back to the popular site. “Create An Article” was a huge success, gaining “2,033,000 viewers in a country of 8 million people.” Even more impressively, the “growth rate in the Hebrew Wikipedia viewing pages during the campaign was 9 times higher than the worldwide average, reaching a record of 67.4 million viewing pages.” Check out the case study above to learn more about the project, and stick around for credits after the jump.
Credits:
Agency: No, No, No, No, No, Yes New York
Chief creative officer: Gideon Amichay
Creative team: Gideon Amichay, Guy Bar
Designer Liat Lapushin
Client: Wikipedia Israel
Chairman: Itzik Edri (pro bono)
Amos Maroon, Amir Aharoni
‘Channel 2’ news credits:
CEO: Avi Vies
VP Content: Hilik Sharir
VP New Media and Chief Director: Avi Atias
DP: Eyal Ben Yaish
Video Editor: Eran Va’aknin
Producer: Omri Barak
Journalists:
Roni Daniel, reporter and commentator on military affairs and defense
Keren Marciano, channel 2 economic affairs reporter
Ehud Ya’ari, reporter and commentator on Middle Eastern affairs
Amit Segal, channel 2 political reporter
Sivan Rahav Meir, news anchor and a senior reporter