Sources were saying it was so yesterday and now it’s been made official that Al DiGuido, CEO of New York-based digital marketing agency Zeta Interactive, is out and Minna Rhee is in. Rhee, if you remember, most recently managed the New York and London offices of Organic but began transitioning out of her GM post a few months back (she was subsequently replaced by Amy McAllister).
Anyhow, spies tell us that it was Zeta that made the decision to part ways with DiGuido, who served as CEO for the last four years. As for Rhee, prior to Organic, she spent time as client director at Razorfish and VP/general manager on the pharma business at fellow digital agency, Viant. The new Zeta Interactive chief assumes her title immediately.