The self-proclaimed “agency for the digital age” announced that Yuri Salnikoff is being bumped up to VP, managing director, client services. Salnikoff has served as an MD at R/GA since 2006 and most recently led global management efforts on the agency’s much-ballyhooed MasterCard account.
During his four years at R/GA, Salnikoff has crisscrossed the globe for the agency, helping launch its Sao Paulo and Singapore office and managing the global Nokia business out of the London branch. Prior to joining R/GA, Salnikoff spent five-and-a-half years at Agency.com in New York, where he was responsible for operations and digital marketing efforts while leading digital teams on accounts including WeightWatchers.com and Discovery Channel. Despite his new promotion, Salnikoff will continue to be responsible for global management of MasterCard.