OK, folks, the saga is over and R/GA has finally rolled out a full-fledged announce confirming that former Big Fuel executive creative director Chris Bradley has joined the agency for the digital age as ECD on the MasterCard account. Along with providing a better photo of the man (which shows he might bear a slight resemblance to Gary Oldman), we might as well also shed some light on his days at Big Fuel. During his brief stay at the social media agency, Bradley worked on initiatives across BF’s past and present clients including GM, T-Mobile, Microsoft, Philips and Chevy (he oversaw the “Chevy Camaro 2 Million” Facebook campaign, for example).
Prior to Big Fuel, as we previously mentioned, Bradley spent time as a senior creative at agencies including Ogilvy’s New York and San Francisco offices, serving as senior partner/GCD on Motorola and Stoli among other accounts at the latter branch. From what sources familiar with the matter tell us, Bradley will assume his post at R/GA on Jan. 24.
H/T to the tipsters, as always.