The Toronto agency scene has been stirring as of late and now comes news that Vancouver’s Rethink Communications is moving east and setting up shop in Ontario’s capital.
“We’ve basically grown as big as we can in Vancouver,” agency co-founder Chris Staples (fourth guy down) tells Marketing. The 4,000 sq. foot office, which opens for business on April 5, will be run by partner/MD Pema Hegan and creative director Dre Labre, the latter of whom worked on integrated campaigns for clients like Subaru, Gatorade and Clorox at agencies like Tribal DDB, Blast Radius and MacLaren McCann.
Rethink, whose client roster includes Mr. Lube, Solo Mobile and A&W Restaurants, says it’s been “rethought for the digital age” and its new mantra goes like this: “You don’t need a digital agency. You need strategy, ideas and content for the digital age. You don’t need a social media agency, you need a communications strategy that is inherently social.”