‘Resolution Setter’ vs. ‘Resolutionizer': Pick Your Poison

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By Kiran Aditham Comment

You might remember Brian Thompson, aka @AskACopywriter, as the man who formerly starred as, you guessed it, a copywriter at the Concept Farm before being asked by the agency to find a substitute when they found out he was leaving for T3. Anyhow, Thompson has now unveiled “Resolution Setter,” which happens to coincide with BBH’s launch of “Resolutionizer.” We know that absolutely no one will stick to their guns anyway, but which one do you prefer?