On a slow-ish news day, why not just let you all know that two months after first announcing its “Wow! Reply” campaign, National Geographic Channel and NYC agency Campfire will be bringing their idea to life tomorrow at noon EST. What idea, some of you may ask? Well, the parties involved decided to promote NatGeo’s new show Chasing UFOs over the summer by collecting tweets from fans (20,000-plus and counting) via the #ChasingUFOs hashtag and videos from celebs like Stephen Colbert (above), which will be launched into space from Arecibo Observatory in Puerto Rico tomorrow.
Why? Well, to commemorate the 35th anniversary of what’s known as the “Wow Signal,” , which is, you know, what basically validates Fox Mulder’s career. You can check out an image of Arecibo, which is apparently the world’s largest ground-based telescope, below. Credits after the jump.
Agency: Campfire
CEO, President: Jeremiah Rosen
Chief Creative Officer: Mike Monello
Creative Director: Steve Coulson
Chief Operating Officer: Jason Sutterfield
Senior Producer: Christine Cattano
Producer: Jen Larkan
Account Supervisor: Dan Rodriguez
Website Development: NeoPangea