If you’re as forgetful as we are, let us just remind those of you based in NYC who didn’t make the trek out to Nice that the Wrath of Cannes returns this Thursday. As we mentioned a few weeks ago, competition and judging returns for the seventh annual installment of Woods Witt Dealy & Sons’ annual event, which focuses on the agency’s new brew, Wrath of Cannes Bitter Ale. While WWD&S has a recipe, label design and brewer in tow, the agency needs funds to bring its Bitter Ale to life, hence why it’s going the Kickstarter route. The Wrath 7 competition itself is explained in this brief, which asks participants to devise a social media campaign to drive folks to Kickstarter and ultimately donate.
Those who feel like competing can submit ideas directly at this Thursday’s event, which takes place at 200 Orchard from 7-11 PM. You can get further updates by following WoC7 here.