Remember the Simmons Account that M|W Resigned? It’s Now at KBS+

By Kiran Aditham Comment

Just over five months after Minneapolis-based, Omnicom-owned “brand activism” agency Martin|Williams cut ties with bedding brand Simmons, the latter has found a new ad partner in Kirshenbaum Bond Senecal + Partners.  Regarding the AOR appointment of the MDC-owned, NYC-based agency, Simmons EVP of marketing Jeff Willard says, “As we continue the transformation of our Beautyrest brand, it is critical to us that we bring the best creative and strategic resources in the world to support this effort. After an extensive search, we believe we have found that with kbs+. Their creativity and understanding of our brand stood out, and we were impressed by their track record for demonstrating the measurable impact of their work. We look forward to working together to create communication that is as compelling and inventive as the beds we make.”

 Let’s just hope that Simmons has figured out how to solve the problem of the “revolving door” of marketing decision-makers at its company that caused Martin|Williams to bounce in the first place. Anyhow, KBS+, which beat out the likes of Martin Agency and McKinney in the pitch, will handle creative, digital, social and public relations responsibilities for Simmons.